Audi’s US$6,300 Concert-Level B&O Sound System

February 6, 2006 What’s the one automotive accessory that is used close to 100% of the time a car is occupied? The answer is of course, the sound system. So when Audi set out to build its flagship A8 and S8 sports limousines, it decided to offer an optional, state-of-the-art flagship audio product to match. In order to create the system, Audi teamed with Danish audio specialist Bang & Olufsen and the design pays heed to the actual acoustic characteristics of the car interior, such as internal space, shape and materials used, driving speed, the corresponding wind effect and the friction between asphalt and tyres are also taken into account. The system uses fourteen active high-end loudspeakers, B&O Acoustic Lens Technology and two sets of amplifiers (a high performance amplifier and a Digital Signal Processor) to supply a combined output of more than 1,000 watts. When the system is activated, two lens speakers automatically emerge from the dashboard, giving perfect sound to every seat in the car with precisely aligned horizontal emissions.

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