The X-arm robotic display mounting solution

February 6, 2006 When assessing the size of a potential market, it’s easy to get it all wrong, even with detailed analysis. Take for example, the Xerox photocopier. Invented by Chester Carlson in 1938, the invention was rejected by more than 20 companies before backers could be found. Some quite prestigious consulting firms advised against investment in the project on the basis that the machines were complex and costly and based on analysis of carbon copy paper sales, the market was simply not valuable enough. The rest, they say, is history and Xerox Corporation is today a US$15.7 billion technology and services enterprise with world leadership in the critical and still emerging document management industry. Think you’d have assessed it differently? Then riddle us this one – does this new X-arm motorized wall mount for flat panel TVs offer a significant advantage and will it be able to capture a sufficiently large niche to prosper? The X-arm allows a viewer to adjust the viewing angle of the TV with a remote control. The market for wall mounting brackets is naturally experiencing massive growth at present due to the popularity of flat panel LCD and plasma TVs. Research estimates on the number that will be sold in the U.S. in the next three years vary between 6 million and 8 million units. What percentage of those would be motorized if they retailed for less than US$2000?

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