January 31, 2006 adidas unveiled a new soccer footwear concept late last week in Germany which could have far-reaching ramifications for the world's fashion footwear and sporting footwear industries. The boot is modular and will be known as the +F50 TUNIT. This new soccer boot concept allows players to customize, adapt and tune their boots to any weather, any pitch and their very own personal style. The revolutionary +F50 TUNIT is easily constructed from three interchangeable components: the upper, the chassis and the studs. Each component comes in a variety of styles and functions. Simply by mixing and matching their components of choice, each player can easily build and tune their boots.
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