Popular Bratz Dolls brand extended to mobile phones

January 28, 2006 As the penetration of mobile phones in society heads towards ubiquity, it was only a matter of time before the targeting and styling of mobile phones would focus on children and this week consumer entertainment products company MGA Entertainment, the manufacturer of the wildly popular Bratz brand of fashion dolls and accessories, joined forces with Ztar Mobile to bring to market the first Bratz mobile phone.

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