January 19, 2006 Be Un Limited ("Be") is the UK's first ISP to employ ADSL2+ technology to maximise the potential of an existing “copper” telephone line thanks to the Local Loop Unbundling (LLU) EU directive, which allows independent operators to lease incumbent's (British Telecom in the case of the UK market) last mile access infrastructure. 'Be lite' will give the UK broadband market a significant shot in the arm by offering up to 24 meg broadband for UKP14 per month while unlimited usage costs just UKP24 a month.
'Be lite' will include an initial usage allowance, which can be topped up as needed. Although 'Be lite' is aimed at light users, it is not light on features. It will still deliver staggeringly fast download speeds of up to 24 meg together with 24/7 member support hotlines and a free 'Be Box' wireless router worth over £100.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
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