January 19, 2006 Be Un Limited ("Be") is the UK's first ISP to employ ADSL2+ technology to maximise the potential of an existing “copper” telephone line thanks to the Local Loop Unbundling (LLU) EU directive, which allows independent operators to lease incumbent's (British Telecom in the case of the UK market) last mile access infrastructure. 'Be lite' will give the UK broadband market a significant shot in the arm by offering up to 24 meg broadband for UKP14 per month while unlimited usage costs just UKP24 a month.
'Be lite' will include an initial usage allowance, which can be topped up as needed. Although 'Be lite' is aimed at light users, it is not light on features. It will still deliver staggeringly fast download speeds of up to 24 meg together with 24/7 member support hotlines and a free 'Be Box' wireless router worth over £100.