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U.S. On-Demand Internet Content Revenues to Approach US$9 Billion by 2010

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January 18, 2006

January 19, 2006 U.S. consumer spending for online entertainment, including on-demand gaming, music and video services, will grow by 260% in the next five years, according to a new study. Driven by broadband usage and innovations in digital entertainment platforms and content services, revenues will grow from US$2.4 billion in 2006 to nearly US$9 billion in 2010. The study forecasts the number of worldwide consumer broadband subscribers will grow from 184 million in 2005 to more than 360 million in 2010 and subscribers to IP multichannel video services (IPTV) will grow from approximately five million in 2005 to nearly 70 million in 2010.

The study, entitled, Digital Lifestyles: 2006 Outlook, was conducted by Parks Associates.

"This year will be a watershed for delivering to consumers an array of new entertainment experiences," said Kurt Scherf, vice president and principal analyst, Parks Associates. "Thanks to broadband proliferation and growing cooperation between content producers and other members of the digital entertainment value chain, we'll see significant product and service announcements throughout 2006."

Scherf indicated that the online video market -- including such providers as Movielink, CinemaNow, Apple iTunes, and Akimbo Systems -- will be active in 2006, as PC and consumer electronics manufacturers seek to expand their influence by offering more integrated networked solutions to end users.

Digital Lifestyles: 2006 Outlook also includes global forecasts for consumer broadband users, home data networks and multichannel IP video services ("Telco TV" or "IPTV" services).

-- The number of worldwide consumer broadband subscribers will grow from 184 million in 2005 to more than 360 million in 2010;

-- The number of households worldwide using data networking equipment will grow from approximately 82 million in 2005 to more than 135 million in 2010; and

-- Worldwide subscribers to IP multichannel video services (IPTV) will grow from approximately five million in 2005 to nearly 70 million in 2010.

Digital Lifestyles: 2006 Outlook provides an overview and projections of the key digital lifestyle trends for 2006 and beyond, including services and platforms.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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