Levi's to launch iPod compatible jeans

January 14, 2006 Invented in 1873 by Levi Strauss, Levi's Jeans are the original jeans and have long since become the most recognised brand and most widely imitated product in the history of apparel – and somehow it seems entirely appropriate that Levi’s is getting together with the world’s modern day technological equivalent brand – Apple’s iPod - the lowest (figuratively of course, Steve) common denominators are getting together and we expect the synergies to be very powerful. Levi's is planning to introduce RedWire DLX Jeans in the Northern hemisphere autumn of 2006. Designed for both men and women, the jeans will seamlessly integrate an iPod docking cradle built into the jeans and "invisibly" housed within a side pocket. There’s also a special joystick incorporated into the jeans' watch pocket to enable easy operation of the iPod without removing one’s hands from one’s pockets.

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