January 14, 2006 Invented in 1873 by Levi Strauss, Levi's Jeans are the original jeans and have long since become the most recognised brand and most widely imitated product in the history of apparel – and somehow it seems entirely appropriate that Levi’s is getting together with the world’s modern day technological equivalent brand – Apple’s iPod - the lowest (figuratively of course, Steve) common denominators are getting together and we expect the synergies to be very powerful. Levi's is planning to introduce RedWire DLX Jeans in the Northern hemisphere autumn of 2006. Designed for both men and women, the jeans will seamlessly integrate an iPod docking cradle built into the jeans and "invisibly" housed within a side pocket. There’s also a special joystick incorporated into the jeans' watch pocket to enable easy operation of the iPod without removing one’s hands from one’s pockets.
"The Levi's RedWire DLX Jean is the latest extension of the Levi's brand leadership position by merging fashion and technology that provides consumers with the most innovative way to enhance their portable, digital music lifestyle," said Robert Hanson, Levi's U.S. brand president. "In designing the jeans we considered both function and fashion -- the result is a uniquely functional, yet stylish, great fitting jean."
Design features include:
Easy Pocket Storage An iPod docking cradle is built into the jeans and is "invisibly" housed within a side pocket. The Levi's design team took special care to ensure the iPod unit remains neatly and securely stored in the jean, while the iPod "bump" in the pocket is virtually eliminated. The cradle is equipped with sophisticated technology housed in a red conductive ribbon that allows users to quickly and easily remove their iPod from the pocket to view its screen while staying connected. The jean is machine washable once the iPod is removed.
"Hip" Controls A special joystick remote control is externally designed into the jeans' watch pocket to enable operation of the iPod. Four-way controls allow the wearer to easily play/pause, track forward, track back and adjust the volume control without ever removing the iPod from the pocket.
Handy Wire Retractor A handy retractable headphone unit has been built directly into the jean to help prevent tangles and efficiently manage the iPod earphone wires.
The new Levi's RedWire DLX jeans have been developed to be practical and leading-edge in their aesthetic. A crisp white leather patch and joystick, bluffed back pockets with hidden stitching, and clean minimalist buttons and rivets allude to the iPod's famously pure design. Special care has been taken to marry the physical design with a great-fitting jean.