Cell phone traffic yielding real-time road traffic info

January 12, 2006 The overnight news that TomTom NV is to acquire Applied Generics Limited has some interesting ramifications for the way in which we navigate on the roads. TomTom offers quality, innovative, easy-to-use personal navigation products and services to the consumer market. Applied Generics has developed technology that makes it possible to generate real time road traffic information based on analysis of mobile telephone network usage and cell-switching. The technology is commercially deployed and has the potential to deliver high quality traffic information at a fraction of the investment normally required to generate traffic information. Which means that TomTom may soon be in the position to offer additional income streams to network operators and invaluable real time nationwide information on traffic conditions overlayed on top of directional and road network information. If you'd like to see Applied Generics' real time road traffic technology working, click this text and follow the instructions in the second paragraph. Very cool!

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