Dodge Challenger Concept is a thoroughbred in 1970 “Pony Car” tradition
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Image Gallery ( 12 images )In contrast to the bright Orange Pearl exterior, the interior is a no-nonsense, “let’s-get-in-and-go” black relieved by satin silver accents and narrow orange bands on the seat backs. “Though the 1970 model was looked to for inspiration, we wanted to capture the memory of that car, but expressed in more contemporary surfaces, materials and textures,” said Alan Barrington, principal interior designer. As with the original car, the instrumental panel pad sits high, intersected on the driver’s side by a sculpted trapezoidal cluster containing three circular in-line analog gauge openings.
“We designed the in-your-face gauge holes to appear as if you are looking down into the engine cylinders with the head off,” relates Barrington. These are flanked outboard by a larger circular “gauge” that is actually a computer, allowing the driver to determine top overall speed, quarter-mile time and speed, and top speed for each of the gears.
With its thick, easy-grip rim, circular hub and pierced silver spokes, the leather-wrapped steering wheel evokes the original car’s “Tuff” wheel, as does the steering column “ribbing.” The floor console, its center surface tipped toward the driver, is fitted with a proper “pistol grip” shifter shaped just right to master the quick, crisp shifts possible with the six-speed manual “tranny.”
Inasmuch as the original Challenger was the first car to have injection-molded door trim panels (now common practice), the doors received special attention.
“We imagined that the door panel was a billet of aluminum covered with a dark rubberized material,” Barrington relates. “Then we cut into it to create a silver trapezoidal cove for the armrest.”
Although the flat-section bucket seats of the original Challenger didn’t offer much support for aggressive driving, the front seats in the Challenger concept car boast hefty bolsters much like those found on Dodge’s famed SRT series cars. The trim covers’ horizontal pleats or “fales” provide just a hint of that “70’s” look.
Rethought, reworked, reproportioned and redesigned, the Challenger concept car offers iconic a HEMI-powered performance coupe derived from a classic American muscle car.











