Dodge Challenger Concept is a thoroughbred in 1970 “Pony Car” tradition
from Automotive (1557 articles)
Dodge Challenger Concept is a thoroughbred in 1970 “Pony Car” tradition
Image Gallery ( 12 images )January 8, 2006 As with all pleasurable memories, you remember the good and screen out the bad. In creating the Dodge Challenger concept car, the designers at Chrysler Group’s West Coast Pacifica Studio knew they had a rich heritage to draw upon. “Challenger draws upon the initial 1970 model as the icon of the series,” said Tom Tremont, Chrysler’s Vice President- Advanced Vehicle Design. “The 1970 model is the most sought after by collectors. But instead of merely recreating that car, the designers endeavored to build a Challenger most people see in their mind’s eye—a vehicle without the imperfections like the old car’s tucked-under wheels, long front overhang and imperfect fits.
Tasked with the enviable assignment of developing a hot-looking performance coupe using Chrysler Group’s advanced rear-wheel drive LX platform and its fabled HEMI engine, the designers explored a variety of options, eventually gravitating to “something” for the Dodge brand-- appropriate given that brand’s bold performance image. The idea of reinventing the highly-collectible Challenger quickly came to mind.
Eager to begin, the designers drew up a “short list “of the essential attributes of a muscle car: distinctly American; mega horsepower; pure, minimal, signature lines; aggressive air-grabbing grille; and bold colors and graphics.
“We wanted the concept car to evoke all those sweet memories … everything you thought the Challenger was, and more.”
“During the development of the concept car,” says Micheal Castiglione, principal exterior designer, “we brought an actual 1970 Challenger into the studio. For me, that car symbolizes the most passionate era of automotive design.”
Being key to the image, getting the right proportions was critical. The Challenger concept sits on a 116-inch wheelbase, 6-inches longer than the original. But its width is 2-inches greater, giving the concept car a squat, tougher, more purposeful persona.
The signature side view accent line – designers call it the “thrust” line—is higher up on the body, running horizontal through the fender and door and kicking up just forward of the rear wheel.
In section the upper and lower body surfaces intersect and fall away along this line, which has just a whisper of the original car’s coved surfacing.
“We wanted to stay pure,” said Castiglione, “with simple, minimal line work, but with everything just right.”
