NetFlix Type ''Borrow and Return'' Retail concept


December 9, 2005

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December 10, 2005 Business models morph, mimic and evolve at a rapid rate these days, which is just one of the reasons we love the borrow-and-return fashion retailing concept borrowed from NetFlix DVD rental system. Fashionable handbags cost a lot of money and given that most women would prefer to never to be seen with the same bag twice, the rental concept makes sense. Internet-based Frombagstoriches is finding enormous success with the model of 'borrowing or renting' designer handbags. This designer emporium will let anyone borrow a purse by the week, month or longer and then exchange it for another, making it a NetFlix for handbag addicts. It's the ultimate endless stream of pristine Designer handbags delivered right to your door. Now, America has enough shoe-addicted women to drive a shoe rental service, and maybe jewellery rental too and at a stretch we might one day see watch rental for men?

Not surprisingly, with the entire US market available, things are going well, and the company is well ahead of its aggressive sales projections.

FBTR Chairman Samuel Mangiere states "December sales will surpass total December sales projections sometime in the next week. We believe we are leading the retail sector in the mastige segment that is prestige products for the masses."

While company officials declined to provide specific sales numbers they stated the company is adding 100 new customers per week since November 25, 2005.

"The hottest items in the 'borrow and return' internet company are the Chloe Paddington Handbag, Coach and Louis Vuitton product lines, and Gift Certificates. Men are shopping our site like never before and buying gift certificates usually in $100 increments," stated Kara Richter, CEO.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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