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Hitwise announces Search Intelligence V 3.0 Keyword Research Tool


December 7, 2005

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December 8, 2005 According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) internet advertising is growing at an increasing rate (33% this year compared to last), with search marketing maintaining its 40% share of the gargantuan marketplace. So if you’re going to spend money, make sure you’re doing it intelligently. Online competitive intelligence service Hitwise has announced the release of Search Intelligence Version 3.0, an update to its suite of search marketing tools. Version 3.0 brings online marketers industry-first keyword research to help them instantly identify new search terms that have proven to be successful in attracting customers to competitors' websites.

"It is essential that online marketers embrace best practice research in the highly competitive search landscape," said Gavin Appel, SVP, Search Solutions at Hitwise. "Search Intelligence Version 3.0 gives both experienced search marketers and beginners access to the industry's most progressive keyword research tool available in the market."

Because Hitwise reports on the online usage and search behavior of more than 25 million Internet users worldwide across over 500,000 websites every day, only Hitwise can provide the breadth and depth required for accurate and comprehensive analysis of search behavior, across six international markets and all search engines.

Search Intelligence Version 3.0 allows online marketers to run gap analysis reports of the terms driving traffic to their sites and those terms driving traffic to their competitor's sites. The Gap Analysis report instantly displays the keywords that are missing from their campaign, in some cases missed revenue opportunities, which can be simply exported to a bid-management tool for execution.

By measuring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.

Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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