MV Agusta new Brutale 910R wins best of show award in Milan

November 29, 2005 The recent 63rd International Motorcycle Show in Milan coincided with the sixtieth anniversary of MV Agusta, one of the most successful and exclusive motorcycles in history. Though MV Agusta ceased competing in MotoGP 30 years ago, its total of 37 world titles is still second only to Honda and far greater than that of familiar winning marques such as Yamaha (32), Suzuki (15) and Aprilia (7). To celebrate the anniversary of the launch of the first MV Agusta, the company showed two new models at Milan: The F41000 SENNA and the BRUTALE 910R. The former was created as part of the current agreement between MV Agusta and the Senna Foundation and only 300 limited edition models will be manufactured with a proportion of the proceeds from sales going to the Foundation for underprivileged young Brazilians. The naked Brutale 910 R has its roots in racing machines and with a liberal sprinkling of carbon fiber and elite equipment such a the new Marzocchi 50mm forks, it just reeks of exclusivity. The bike was voted the “Most Beautiful Motorcycle” of the show, garnering 19.6% of show attendee vote ahead of the new ride-by-wire Yamaha YZF-R6 (13.4%), Ducati’s Monster S4RS (5.5%), Bimota’s Delirio (4.7%) and BMW’s HP2 enduro bike (4.4%). It’s not surprising – the BRUTALE 910R has improved performance, better braking and the dynamic handling characteristics of a full race machine – in a roadbike package.

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