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Ford 4-trac pick-up concept

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November 27, 2005

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November 28, 2005 Ford has premiered an interesting concept pick-up truck at the Thailand International Motor Expo in Bangkok. The concept, dubbed 4-Trac, is a dynamic package that explores practical functionality, lifestyle and sporty uses for Ford pick-up trucks of the future. The concept takes a typical pick-up truck and adds a lot more sophistication, style and purpose. It’s a workhorse that offers off-road capability, rugged features and durable aluminum surfaces. At the same time, owners will be proud to use it as stylish transport for their active families and leisure time. The rear cargo area features six portable containers – inspired by offshore rescue boats – for carrying a variety of gear, including rescue equipment. Another innovative feature adding to 4-Trac versatility is a rear hatch that enables access from the cargo area directly into the cabin.

Pick-up truck owners are passionate and highly discerning. Ford's Consumer insight research has revealed that customers need and want pick-ups that are rugged for the workplace and stylish for the family. The 4-Trac concept clearly shows Ford will continue to produce pick-up trucks that make a statement for a younger, bolder generation of consumers who want a vehicle that provides more possibilities for them to enjoy an active outdoor lifestyle.

An attention-grabbing four-door crew-cab, the 4-Trac stands out from the crowd with its rugged aluminum surfaces and innovative design features.

The 4-Trac has a large vertical face and prominent Ford oval in the middle of the signature three-bar grille. This dominant feature forms a power bulge that runs from the hood through to the undercarriage. It is flanked by high-tech headlamps and integrated fold-out rope hooks.

Contributing to its powerful on-road stance are a boldly embossed 4-Trac brand; large, clean surfaces down the body side; pronounced wheel arches with integrated side repeater lamps; and 17-inch six-spoke "turbine" alloy wheels with all-terrain tyres.

Reflecting these attributes, the 4-Trac has a strong "rescue" theme with its lustrous red paint, heavy-duty power winches front and rear, integrated rope hooks and tie-downs points. It can carry five rescue workers with access through four large doors.

At the rear, 4-Trac features a unique double-folding, power assisted rear tray with three-step access. This "tailgate within a tailgate" offers inner and outer sections operating together or independently: the outer body-color section folds down to the ground, acting as a ramp; the inner aluminum section, with unashamedly large

4-Trac branding, folds 90 degrees for ease of loading and unloading.

The rear cargo area features six portable containers – inspired by offshore rescue boats – for carrying a variety of gear, including rescue equipment. Another innovative feature adding to 4-Trac versatility is a rear hatch that enables access from the cargo area directly into the cabin.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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