November 24, 2005 Our “Bloody Brilliant” Award for this week goes to Jaguar which has just announced a new Armoured XJ Long Wheelbase luxury saloon car. This is the first widely-available armoured passenger vehicle. The world can be a hostile and dangerous place with hundreds of war zones around the world at any given time, plus many countries where assassination and kidnapping are routine. Despite wars and organized criminal activity, life has to go on, and there are some people who feel the need to be transported in the manner befitting their station in life. An armouring industry has grown up around the 50 wars that are going on in the world, with various degrees of robustness ranging from the Donald Rumsfeld’s preferred choice of the Rhino Runner, to the Combat T-98 Armoured Luxury SUV. But these vehicle manufacturers are boutique in comparison to the robust distribution network and global marketing resources of Jaguar. Our prediction is that Jaguar’s move will add serious global recognition to the company’s already prestigious brand. Jaguar’s just-announced Armoured XJ Long Wheelbase luxury saloon car is an armoured passenger vehicle with capabilities far beyond the needs of day to day transportation with added security, without compromising the ability of the car. Prices will start from GBP199,000.
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