November 17, 2005 For ubergeeks, and presumably for children learning how to tell the time, the SHREWD is a symbiosis of LED & analogue technology that looks for all the world like a normal stainless steel watch. Press the button though, and a red LED display lights up with the digital time displayed. When the LED display is off, there is no hint on the watch face that this feature exists. There are more features, but that’s the coolest one. Costing US$189.95, the SHREWD can be purchased here.