Siemens develops printable, low-cost, disposable video display

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Article Summary

Siemens has announced a new colour display screen that can be printed onto paper or cardboard and is thin, flexible, and affordable enough to be included in books, magazines, labels, tickets, instructions, multimedia games embedded in the breakfast cereal box and a host of other traditionally “dumb” media where clarity of the message is vital – such as the dosage instructions on drugs, installation instructions for people who normally don’t RTFM ad infinitum – when the new technology reaches market in 2007, the convergence of media types will further accelerate with the possibility of video instructions incorporated into packaging, video-enabled print adverts, and printed magazines and books with multimedia capabilities.

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