Auto Skins - digital clothing for your car

Finish wise, the product cannot be faulted –Moet & Chandon, LVMH, Burberry, Loreal and Louis Vuitton are brands that cannot compromise their values with less-than-perfect quality - brands that in using the auto skin have verifyied the finish and quality and colour reproduction of the skins.

The history of the automobile has shaped largely by the production techniques man has been able to conceive and implement until now. When the industry began, parts and panels were painted by hand with a brush. Then came spray painting, electrical coating and now, full digital, high resolution reproduction.

We are now proceeding into the era of e-commerce - where consumers will be able to order whatever they want electronically directly with the manufacturer to specify the exact detail of the item and the process will give rise to an era of mass personalisation.

The production lines of most automotive manufacturers can already produce an array of models to any specification, so the step to digitally decorating your next car is not beyond reach.

Mass marketing is giving way to one-on-one personalisation. Consumers will find many opportunities to express their individualism in the coming era – they will be able to get the products they want in the latest style and colour, when and how they want them.

In terms of personal marketing and the public display of personal brand values, the automobile plays a key role. There’s how you act, what you wear, how you style your hair and how you present, but only people very close to you will notice.

For the wider community, your car and home are the most prominent public displays of who you are.

In many advanced nations, the personal automobile has long since transcended the basic necessity to get from point A to point B and personalisation, customisation and a dizzying array of models, colours and optional extras have enabled our transport to become physical manifestations of who we are.

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