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Yaktrax - snowchains for your feet

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October 29, 2005

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October 30, 2005 We put snow chains on our cars to give us traction on ice and snow, so this is one of those ideas we’ll accept fairly readily. Indeed, the Yaktrax is such a good idea that it was recently on show in the Museum of Modern Art in New York as "masterfully designed product for everyday use". The Yaktrax Walker was chosen among 122 other products (such as the Paper Clip, Post-It-Note and Band-Aid) as one product that "makes peoples lives easier and safer". There are two models of Yaktrax – one for walking and one for active sports, and the simple propostion is that you stretch these onto your shoes and 1000 biting edges suddenly give you a solid footing. The active sports version, named the Yaktrax Pro, has a removable performance strap for stability under the greater stresses experienced at running speeds.

The patented design of the Walker makes it a unique solution to walking on packed snow and ice. The outerband conforms to the length and width of your boot or shoe. The high strength horizontal coils provide forward and backward stability. The vertical coil pattern provide side-to-side stability.

At US$19.95 a pair, Yaktrax Walkers are almost a mandatory acquisition if you live anywhere where it gets colder than freezing. Similarly, if you plan on moving quickly and live in that environment, you’ll benefit from the additional stability of the US$27.99 Yaktrax pro.

They are available on-line or you can find a retailer in the US here or an international distributor here.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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