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Lexus readies LF-A supercar for sale

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October 28, 2005

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October 29, 2005 It was only a matter of time before Toyota (aka Lexus) stepped into supercar territory, and the betting is that the Lexus LF-A will be the manufacturer’s first entry into the rarified 200+ mph marketplace. First shown earlier this year, the car was again on display in Tokyo last week where it was confirmed that the car will be powered by no less an engine than a V10, and follows on from Honda’s announcement that it will be powering its NSX replacement with a V10 too.

Other snippets dropped by Toyota at the Tokyo Show include the fact it will produce “more than 500 horsepower” and that the car if Formula 1 inspired. The car was Formula 1 inspired at the start of the year, but no doubt will have become more inspired during the year as Toyota moved from F1-also-ran to elite team status, finishing just 12 points behind Ferrari in the constructors championship and relegating front-runners Williams and BAR-Honda into mid-pack status.

With Formula 1 success comes respect and the street cred to be competitive at the highest level – at roughly US$2 billion spent so far on the F1 effort, that’s an expensive way to earn a reputation, but it has positioned the big Japanese manufacturer to move on yet another market niche – a very important, brand-value-defining niche.

The LF-A is also the first Lexus/Ytoyota that will carry a six figure price tag – expect to see the sticker reading US$100,000 plus when the car lands some time in 2006 or 2007.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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