Nokia's Latest Fashion Phone Collection

Take a look back at any new technology in its infancy and its styling starts off rather conservatively. Telephones, television and cars are obvious examples, but the more you think about the initial form factor and its evolution, the more you’ll see how likely it is that the mobile phone has a long way yet to go, even if it weren’t for all the convergence. SContinuing to push the boundaries of mobile phone design, Nokia has introduced a collection of three trend-inspired mobile phones, the Nokia 7360, Nokia 7370 and Nokia 7380. Each model in the L'Amour Collection offers a beautiful mix of contrasts - infusing cultural and ethnic influences with luxurious touches of the unexpected. Hints of vintage and craftsmanship, are fused with natural materials, colors and patterns, all carefully crafted and layered with a passion for detail.

"For many consumers, the mobile phone has truly become an extension of their personal style - it is a fashion statement as well as an advanced communications device," says Alastair Curtis, Vice President of Design at Nokia's Mobile Phones division. "Every detail of these products, from the nature-inspired graphics to the velvet-lined pouches, has been carefully considered with the style-conscious individual in mind. We are very confident that consumers who appreciate design and attention to detail will fall in love with the L'Amour Collection."

In the design and development of the L'Amour Collection, Nokia's Design team looked to materials such as amber, ceramic, turquoise, silk and enamel for inspiration. Craft techniques, such as enamelling and etching, added a creative spark to the graphics, materials, finishes and colors selected for each model in the collection.

Nokia 7380

Sleek and seductive, the etched mirrored surface and discreet keyless dial of the Nokia 7380 invites glances, even stares. A leather cover and a mirrored display subtly mask the sophisticated technology, which includes a 2-megapixel camera and intuitive voice dialing. The centrepiece of the L'Amour Collection, the Nokia 7380 is aimed at trend-setting men and women who enjoy being the centre of attention - and are willing to spend a little extra on the finer things in life.

Key features:

- Keyless dial - 2-megapixel camera, 4x zoom - Enhanced Voice Commands - MP3 player

The estimated retail price of the Nokia 7380 is expected to be approximately EUR500, excluding taxes and subsidies. The Nokia 7380 is expected to be available in Q1, 2006.

Nokia 7370: Designed to make heads 'turn'

Offering a touch of the unexpected, the Nokia 7370 "swivels" open to reveal its elegantly hidden keypad. Beautiful patterns, etched into the elegant metal trims, are contrasted by leather-inspired faceplates, adding a romantic appeal and an element of the exotic. But it's not just about looks - advanced features, like a 1.3-megapixel camera and 3D sound effects, ensure the Nokia 7370 matches current technology with the latest design trends.

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