Tony Hawk's SIRIUS Satellite Radio Show Integrated into Video Game

October 19, 2005 We sincerely apologise for the using the word convergence in this story (and the previous one and maybe even the next story too) – it’s just that there’s a lot of it going round. If you haven’t heard of skateboarder, entrepreneur and living legend Tony Hawk then you’ve probably been in a coma for the last decade. Hawk the youth icon gets a mention because his latest American Wasteland video game hits the stores today and includes a unique cross-media integration and promotion with his weekly SIRIUS Satellite Radio show. The tight integration and promotion will assist in the migration of an entire cultural subset to the new satellite medium – while skateboarders play the best selling (it will be because all the previous ones have been) game for hundreds of hours, their brain will be hypnotised, x-rayed, tattooed and thoroughly impregnated with the sounds, interface and benefits of satellite radio – and to think they used to worry about the effects of subliminal advertising.

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