Holden shows wild Hot Rod concept

“EFIJY is sure to evoke different memories for everyone who sees it. People might focus on the FJ links, the glorious custom coupes of the 1930s or the great design flair of the 1950s.”

Design philosophies

Holden Chief Designer and EFIJY project leader Richard Ferlazzo, who sketched the first EFIJY designs in 1989 and is a long-time custom car fanatic, said the car existed purely for automotive entertainment.

“Invariably, people smile when they see it for the first time. EFIJY is our accolade to the talented designers who cut loose with some fantastically flamboyant styling in the post-war 1940s and 1950s,” Ferlazzo said.

“Ask the question, ‘what would these people have created using all the skill sets and technology we have now’, and EFIJY might be the all-Australian answer to that question.

“EFIJY is also aimed at the legions of custom car and hot rod enthusiasts out there whose appetites aren’t generally met in the concept car arena.

“Most importantly, itsends the message that the same people who have sensible day jobs designing entirely practical cars have the passion and inspiration to create something as outrageous as EFIJY.

“We’re all car nuts together and the fact that EFIJY stands on our Sydney motorshow stand goes some way to legitimising this form of automotive design in the mainstream.”

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