Holden shows wild Hot Rod concept

2005: The FJ Holden is an Australian icon – Australian designed and built, the Australian public identified with the car and it remains as an instantly recognisable and much loved symbol of Australia during its most prosperous period. As the runaway best seller of the fifities, a goodly proportion of Australia’s population either owned one or was conceived in one. Now the car has been reprised by Holden in a wild 21st Century hot rod concept unveiled today at the Australian International Motor Show in Sydney. Known as the EFIJY (an effigy is a stylistic representation of someone or something famous) is a radical pillarless custom coupe boasting a supercharged six-litre V8 engine, a Chevrolet Corvette underbody and state-of-the-art automotive technology throughout.

The ‘Soprano Purple’ paintwork highlights its curvaceous 5.2-metre body, reinterpreting the classic design cues of the iconic 1953 FJ Holden. It delivers retro, mumbo and gizmos in one glorious package.

Obviously not intended for production, EFIJY has been a passionate side project for some Holden Design team members otherwise dedicated to creating the all-new 2006 Commodore.

A long-term dream for Chief Designer Richard Ferlazzo, EFIJY brought together almost 20 suppliers to highlight the latest in mechanical, electronic and material products and ideas.

Automotive excess pounds through a 480-kilowatt, supercharged six-litre V8 engine and air-adjustable shock absorbers through to a touch control LCD screen and fan-cooled LED headlamps.

GM Holden Chairman and Managing Director, Denny Mooney, today said the EFIJY project was a bold statement on the creative talent available within Holden’s design ranks.

Mr Mooney said the project was developed as a collaboration with suppliers which reduced impact on the company’s heavy work schedule and ensured the highest possible quality result for the showcar.

“EFIJY is all about fun, emotion and imagination. It shows what a bunch of clever and talented design people can do when they are let loose to create something really wild,” Mr Mooney said.

“This year was a fantastic opportunity for us to create something which highlights our designers’ ability and versatility.

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