About the size of a credit card and not much thicker, the introduction of the US$25 rCard is quite an important step in the evolution of disposable, giveaway and promotional items. Streaming video and audio are just the start – it can be password protected, can release time-sensitive data and it can be fully interactive as in addition to the screen and speakers, there’s a navigational button. So while we’ve used the video business card as an example in the heading, the rCard offers much more – it is cheap enough and powerful enough to justify distributing to a qualified prospects of high-ticket items and innovative enough to ensure it will be watched again and again. And the scope for innovative competitions, sweepstakes, membership sales tools, best customer reactivation ad infinitum is almost endless – almost every industry has an application for the this disposable technology - travel, automotive, hospitality, promotional, financial, health, biomedical, gaming, and fitness. Let the games begin!