Product Placement: stealth advertising

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary growth over recent times in the at best, questionable practice. Movies were the first to do it, but recently television has embraced the new revenue streams - the value of US television placements grew 46.4% to US$1.87 billion in 2004. If you weren’t aware of the depth of the relationship between film, TV and the marketers of the world, this article entitled Why Product Placement Works by advertising psychologist Dr Max Sutherland covers the topic exceptionally well. Product placement is booming – the first-ever report on the size and structure of the product placement market says the total value of the Product Placement Market grew 30% in 2004 to reach US$3.46 billion. Now reports in respectable journals such as the the New York Times and International Herald Tribune are beginning to bring the insidiousness of the practice to the publicattention.

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