A new class premieres – the Sports Utility Cabriolet (SUC)

Article Summary

September 26, 2005 The undeniable trend in world automotive sales over the last few decades has been the rise of the SUV, and in particular, the luxury SUV. The luxury SUV market offers the spaciousness, comfort, technology and customer services of a luxury car without the same price and value-for-money is just one of the reasons why luxury SUVs are increasingly taking the place of the family car. Another key trend of recent times that is gaining strength is the cabriolet – the ability to take the top off a car and drive with the wind in your hair is something people are increasingly prepared to pay for. So why not combine the two trends. German automotive specialist Karmann, best known for the Karmann Ghia Volkswagen, has done just that, and its research suggests the category could be huge within the decade. We agree. We also speak with Jorg Steuernagel, Chief Stylist at Karmann who explains how the idea came about and why the prospects are so bright.

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