Gillette introduces a five blade shaving system

Consumer testing, in accordance with the industry’s most rigorous standards, confirms that Gillette Fusion has raised the bar of shaving performance. Gillette Fusion is significantly preferred over the current best-performing manual shaving system, MACH3Turbo, by 2-to-1 and Gillette Fusion Power outperforms M3Power by a significant margin.

“The performance of Gillette Fusion and Fusion Power is unprecedented, and testing among thousands of consumers overwhelmingly proves these are the world’s best shaving systems,” said Mr. Hoffman. “We listened to consumers and developed products that meet the shaving needs of all men, with or without facial hair, to help them look and feel their very best.”

Gillette Fusion and Gillette Fusion Power will be available in North America during the First Quarter 2006 in food, drug, convenience and mass merchandise stores. The Gillette Fusion razor with two cartridges will retail for approximately US$9.99, and the Fusion Power razor with one cartridge and a AAA Duracell battery will retail for approximately US$11.99. A 4-pack of refill cartridges for Gillette Fusion will retail for approximately US$12.00 to US$13.00, and a 4-pack of Fusion Power cartridges will retail for approximately US$13.00 to US$14.00.

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