Gillette introduces a five blade shaving system
from Health and Wellbeing (370 articles)
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Image Gallery ( 4 images )In Q3 2003, Schick-Wilkinson Sword introduced Quattro, the world's first four-blade razor which brought an immediate legal response from Gillette which attempted to block the sale of the Quattro in the courts. When a decision was handed down allowing the Quattro to go to market, Gillette announced its new technology several months earlier than it had planned. Gillette's Mach3 family is the world's top-selling razor - the product family has accumulated close to US$10 billion in United States sales since its launch in 1998.
The M3Power system operates under 62 patents and became available in North America in May 2004, becoming the top selling razor immediately.
The Gillette Fusion System
“Gillette Fusion is more than just a next generation shaving brand, it’s the future of shaving,” said James M. Kilts, Chairman, President and CEO, The Gillette Company. “Gillette Fusion extends our rich history of innovation. It’s a breakthrough platform that will continue to drive our category leadership.”
Both shaving systems feature a breakthrough 5 blade Shaving Surface technology on the front of the cartridge, with blades spaced 30 percent closer together than MACH3 blades. The combination of adding more blades and narrowing the inter-blade span creates a “Shaving Surface” that distributes the shaving force across the blades, resulting in significantly less irritation and more comfort. The Precision Trimmer blade, a single blade on the back of the cartridge, allows men to easily trim sideburns, shave under the nose and shape facial hair with control and precision.
“For the first time in our history, we are launching two revolutionary shaving products simultaneously,” said Peter K. Hoffman, President, Blades and Razors, The Gillette Company. “The Gillette Fusion brand sets a new standard in shaving technology and performance. We have high expectations that it will break the sales records previously set by Gillette MACH3.”
Gillette Fusion Power is the first razor to bring advanced electronics to wet shaving. Its patented on-board micro-chip optimizes the performance of the razor by regulating the voltage and frequency. A Low Battery Indicator Light illuminates when the AAA battery needs to be changed, and the Automatic Shut-off feature turns off the razor after approximately eight minutes of continuous operation in case of accidental activation. In addition, Gillette Fusion Power blades feature Gillette’s most advanced blade coating technology to provide incredible glide and comfort.
Both the manual and power versions of Gillette Fusion include additional features on the front of the cartridge to improve the performance of the Shaving Surface. The new Flexible Comfort Guard follows the contours of the face to help the Shaving Surface comfortably shave closer. An Enhanced Indicator Lubrastrip fades to white when optimal shave conditions have been reduced. Both products feature a superbly engineered handle with an elastomer coating to provide a secure grip, better control, and a design that is elegant, highly functional and as next generation as the products’ performance.
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