Motorola ROKR: mobile phone with iTunes

September 9, 2005 Motorola's iTunes phone looks set to be one of the big sellers of the coming Christmas season and Motorola has been quick to seize the moment by producing a star-studded advertising campaign. The campaign brings together a host of past and present music legends including Madonna, Little Richard, The Bravery, Iggy Pop, Biggie Smalls, Ahmir, Common and Beethoven, in a screen-first, directed by a new breed of Hollywood filmmaker, Jesse Dylan. The new phone, dubbed ROKR enables music lovers to transfer up to 100 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone. The Motorola ROKR features easy-to-use menus, simple navigation and playback, and the ability to simply switch from listening to music to talking on the phone and back again with the push of a dedicated music key. See inside for links to the new commercial.

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