September 6, 2005 One wonders just how much influence the MacDonalds franchise chain has had on the human grazing habits of the planet during the last few decades. We’d hazard a guess at A LOT. Anyone who has ever spent time with children will realize how effective MacDonalds has been at accessing the collective pin-number of the next generation and it’s been an institution long enough to have fond memories for the last generation and even the one before that. Which is why, we hypothesise, gadgets such as the new Egg & Muffin Toaster exist. Comfort food is relative, and for a large proportion of the community that was raised on modern fast foods, this little baby delivers comfort food in under four minutes at home. On a purely functional level, it can simultaneously toast two slices of bread, (or English muffin, bagel, croissant, etc), cook an egg (poached or steam-scrambled), and warm a pre-cooked slice of ham or sausage ... or any combination of these three functions. Clever and functional with a hook to one of the world's best marketers ... ten out of ten.