August 30, 2005 Hasselblad’s large format cameras have been synonymous with the highest calibre of professional photography for many decades in the silver halide world of photography, but has set a firm course towards excellence in the digital world. A year after the launch of the Hasselblad H1, the Swedish company is building on the success of the H1 with the newly developed H2 cross platform camera and the H2D fully-integrated digital camera. Both the cameras include a series of brand new features, and are fully compatible with Hasselblad’s existing H system lenses. New products in the Ixpress digital back line include the Ixpress CF and Ixpress CFH, bringing new levels of flexibility to specialist professional photographers. All four new Hasselblad products offer photographic professionals the quality of medium format image capture, combined with the ‘point-and-shoot’ ease of use, portability and flexibility more often associated with smaller format DSLR technology. The H2 and H2D cameras deliver improved mobility, quality, and workflow. Brand new camera features include a highly advanced image approval and selection tool, called Instant Approval Architecture providing a swift and easy way to select and classify images.