Hasselblad 22megapixel fully digital H2D, compatible with existing lenses

Christian Poulsen concludes: “Less than nine months since the launch of the integrated H System digital product line, Hasselblad is meeting professional photographers’ changing demands with a revolutionary set of fully-featured cross-platform and integrated digital products. Hasselblad has always set new standards in analogue photography, and by doubling our R&D resource, we are fully committed to being at the leading edge where professional digital photography is concerned. With these new products, we are underlining our mission to work hand in hand with loyal Hasselblad users and new customers to help them take full advantage of the potential that digital technology holds for them, creatively and commercially.”

The new Hasselblad products will be rolled out worldwide through Hasselblad’s national subsidiaries and channel partners in September /October of 2005. An extensive upgrade programme is available to pave a route for existing Hasselblad customers to enter the new product generation. We expect all products to be on a short back order for the first few weeks.