August 22, 2005 Bentley Motors took the opportunity to announce the new name for its glamorous new four-seater convertible at the Pebble Beach Concours D’elegance yesterday. The car that was unveiled at the Los Angeles Auto Show in January 2005 will carry the evocative Azure name and will go on sale in Spring 2006. The new Bentley Azure is an elegant four-seater convertible that provides a powerful and refined open-top driving experience while offering a unique blend of classic Bentley design and craftsmanship. The new Azure is the latest in a long line of much-admired Bentley convertibles, its design inspired by the 1955 Park Ward S1 Drophead Coupé and the original Azure introduced in 1995. Like its iconic predecessor, the new Azure becomes the flagship of the Bentley model range, reaffirming the company.s status as the prime provider of four-seater convertibles at the very pinnacle of the market.
Customer reaction to the Los Angeles show car, unveiled with the project name of Arnage Drophead Coupé, demonstrated the overwhelming demand for a top of the range Bentley convertible.
"We have been inundated with demand for a new Azure virtually from the moment the original model ceased production," says Adrian Hallmark, member of the board, sales and marketing. "The exclusivity, style, luxury and performance of the new Bentley convertible flagship evoke the Riviera lifestyle like no other, fully justifying the revival of the Azure name."
Prior stories on this car:
January 5, 2005 From Bentley's very earliest days, open-top cars have been an intrinsic part of the company's heritage. Over the decades that followed many revered convertible or 'drophead' models were created, both by notable Bentley coachbuilders such as Mulliner, Park Ward, and later 'in-house' at the company's Crewe headquarters. From the 1955 Park Ward S1 Drophead Coupé, through the later Corniche and Continental eras, up to the magnificent Azure of 1995, an entire portfolio of unashamedly glamorous and wonderfully desirable cars meant that Bentley retained its reputation as the creator of the world's most elegant convertibles. Now that reputation has grown once more with the unveiling of the new Bentley Arnage Drophead Coupé show car at the 2005 Los Angeles Auto Show.
April 15, 2005. The glamorous Bentley Arnage Drophead Coupe that was launched to worldwide acclaim at the Los Angeles Auto Show in January 2005 is to go into series production. The magnificent four-seater convertible show car stimulated such interest among Bentley aficionados, both in the USA and Europe, that the decision was immediately taken to continue its extensive development programme in time for delivery of the first cars in Spring 2006.