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Sony's Latest Flash-Based Walkman 'Bean' Players

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August 18, 2005

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August 19, 2005 Expanding on its line of Walkman digital music players, Sony Electronics has announced a new series of flash-based devices. Bright and colourful, the compact NW-E300 Beans sport a sassy design and are available in 512 MB and 1 GB capacities with a built-in FM tuner. They also feature the long battery life, quick-charge function and brilliant displays people have come to expect from Sony Walkman digital audio players.

"These new players incorporate our most coveted features in a fresh design that's unlike anything in the market today," said Kelly Davis, senior product manager for portable audio at Sony Electronics. "They're a playful and easy way to enjoy digital music; just looking at them makes you want to smile."

The devices easily play back both MP3 and ATRAC3/3plus music files, in addition to supporting WMA and WAV formats. They are compatible with Sony's Connect online music store and include SonicStage software to import, manage and transfer music collections.

The brilliant OEL (organic electroluminescence) display is light and bright, making it easy to view track and title information. To offer even greater utility, the display can easily change orientation to satisfy left-handed and right-handed music lovers alike. And a time/calendar function conveniently displays the time and date.

For added convenience, the players have a pop-up USB jack that connects directly to a PC for charging and transferring music. They provide up to 50 hours of continuous playback on a rechargeable battery and feature a quick-charge function that enables about three hours of playback on a time-saving, three-minute charge. In fact, an 80% charge can be obtained in about 45 minutes.

Available in October online at SonyStyle.com and at Sony Style retail stores, the 300-series Walkman Bean players will come supplied with colour coordinated earbuds. Pre-orders begin today at www.sony.com/bean.

The NW-E305 model will be offered in white or blue with 512 MB of capacity for about US$130. The 1 GB NW-E307 model will come in a choice of pink or black for about US$180.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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