August 17, 2005 Have you ever wondered what possesses human beings to heat liquids to boiling point and then systematically pour them on the second-most-sensitive area of their body? It’s what Jolex, the inventors of the Brugo travel mug calls the “perfect temperature zone” for drinking coffee, soup, tea – the most common liquids we use in a travel mug – and it’s estimated to be between 150 degrees and 170 degrees Fahrenheit (65-75 degrees Celsius). It’s the point at which the aroma and flavour are greatest, but it’s an elusive zone and one that heated liquids are only in for a short time. By using a simple “tip and sip” motion, BRUGO transfers sip-sized amounts (one fluid ounce) of the hot beverage to the temperature control chamber, where it immediately reaches this “perfect temperature zone.” Only the liquid in the chamber is cooled and only this liquid exits the sip opening. A seal keeps the remaining coffee at its hottest and most aromatic. This inventive system eliminates the need for coffee drinkers to blow on their beverage, add ice to it, or wait for it to cool. Instead, they have immediate access to their hot beverage, and they can enjoy it longer at its peak freshness and flavour.
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