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GN Mobile Qualifies World's First Bluetooth 2.0 Headset


August 10, 2005

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August 11, 2005 GN Mobile, a division in GN Store Nord and the global leader of hands-free communication products for the mobile consumer market, today announced that the company has qualified the world's first Bluetooth headset to Bluetooth version 2.0. This achievement marks the fourth consecutive time for GN to qualify a Bluetooth headset to the latest version of the Bluetooth standard. GN was also first to qualify a Bluetooth headset to versions 1.0, 1.1 and 1.2. The qualification confirms GN's leadership in Bluetooth technology development and widely recognized Bluetooth technology expertise.

"GN Mobile is committed to incorporating the latest version of Bluetooth technology into its products so that we can offer customers the best possible end user experience. Bluetooth 2.0 provides a fine tuned revision of previous Bluetooth standards. In the future we will look to add EDR to Bluetooth 2.0. Then we will see more benefits in terms of performance improvements for our headsets," said Niels-Henrik Valentin Knudsen, Jabra senior product marketing manager.

Bluetooth version 2.0 + EDR (Enhanced Data Rate) will improve data transmission speed three times the current rate to 2.1 Megabits, resulting in a reduction of power consumption and increased data throughput. For Bluetooth headsets, Bluetooth 2.0 + EDR will enable longer battery life for increased talk and standby time as well as new multiple use cases or multi-link scenarios such as talking on the headset while synchronizing a phone and PC via the Bluetooth link.

About GN Mobile

GN Mobile, part of GN Store Nord, is headquartered in Copenhagen, Denmark. GN Mobile's business activities include both the Jabra brand of products and GN's original equipment manufacturing (OEM) business.

About Jabra

Jabra is a leading consumer brand of innovative hands-free mobile communication products including corded and wireless Bluetooth headsets and mobile accessories. The innovation, design and freedom provided by Jabra products enable users to use mobile communication freely and naturally. The wide range of Jabra products is available at major retailers worldwide. Jabra is a brand of GN Mobile. More information can be found at www.jabra.com

About GN Store Nord

GN Store Nord has been helping people connect since 1869. Initially as a telegraph company and now as a global market leader in personal communications providing increased mobility and quality of life for its users. GN develops and manufactures headsets for hands-free communication, hearing instruments and audiologic diagnostics equipment.

Jabra is a registered trademark of GN Mobile A/S (GN Netcom A/S). All other trademarks included herein are the property of their respective owners. The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by GN Mobile A/S (GN Netcom A/S) is under license.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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