Preserving the value of a good reputation online

August 7, 2005 One of the aspects missing between the global village and the local one is reputation. Sharks will always prey on the weak and unsuspecting and a close-knit community helps to spot and warn off sharks. In the decade since the internet took off, there have been many efforts to synthesise on-line reputations, with the most successful being feedback systems inside online services such as eBay and Amazon that record feedback on prior buying experiences with each seller. Trust is a key element in commerce and without it, ec-mmerce will struggle. So it’s logical that new systems such as iKarma.com will evolve. IKarma claims to bring to businesses, professionals and individuals a powerful and cost-effective means of preserving and demonstrating their business and personal reputations online. By acting as a trusted third party recorder of customer feedback for all kinds of services, www.iKarma.com hopes to provide a go-to resource for online consumers before they make a purchase. For businesses, it might prove to be an effective means of leveraging their customer goodwill and establishing an easily accessible online reputation record.

« Back to Preserving the value of a good reputation online