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MOBILE TECHNOLOGY

Popkomm’s annual ‘Innovation in Music and Entertainment Awards’

By Mike Hanlon

07:00 July 3, 2005 PDT

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Popkomm’s annual ‘Innovation in Music and Entertainment Awards’

Popkomm’s annual ‘Innovation in Music and Entertainment Awards’

The company licenses its core technology to other companies, creating opportunities for those companies to add a digital music experience for their existing consumer base. PassAlong's media commerce platform enables online communities to promote and exchange digital entertainment. With the industry's first Passing-and-Points program, users earn points that can be applied toward future purchases by passing songs to friends via Instant Messenger, email, SMS, WiFi and device-to-device transfer.

PassAlong is Windows Media Plays-for-Sure compliant and has an extensive library of more than 1 million licensed songs. The company's newest development platform, code-named p2pREVOLUTION, focuses on the next generation digital music experience.

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