Daimler returns with an all-new model: the Super Eight.

For over a century the Daimler name has evoked the memory of a succession of classic automobiles, from the famous Double Six V12-engined Daimlers of the 1920s that were owned by King George V of England, through to the Sovereign and Double Six models of the 1960s and ’70s. Britain’s oldest (109 years) automotive marque has always signified luxury, sophisticated style, authenticity, craftsmanship and individual statement. Owned by Jaguar since 1960, Daimler will return to showroom floors in November with the introduction of the Super Eight – a fully-optioned long wheelbase XJ8 Jaguar with the unique fluted radiator grille. The aluminium-bodied Super Eight will be powered by a supercharged 4.2 litre V8 engine, offering an “effortless and refined, high-speed cruising ability.”

The first new Daimler for seven years, Daimler returns to the market with this new car following what the company describes as “a groundswell of customer demand”.

“We know that customers who buy Daimlers - like their Jaguar counterparts - are immensely loyal to the brand. When they come to our showrooms to buy the new Daimler Super Eight; they will not only enjoy driving and being driven in the most advanced Daimler ever, but they will also receive the bespoke and personal service that makes the Daimler ownership experience so special from the very first moment," says Bibiana Boerio, Managing Director, Jaguar Cars.

“The new Daimler Super Eight is a premium product for a premium customer base.”

Inside the new Daimler, comfort levels will be sumptuous thanks to luxurious trim and a comprehensive range of equipment including voice-activated four-zone climate control, a full multi-media entertainment system and power adjustable rear-seats with folding work-tables.

“A Daimler owner is overtly aware of the heritage and history of the marque,“ says Ian Callum, Design Director, Jaguar Cars. "They want a car that reflects that and makes them feel like they are part of our history. Daimler is a distinguished car maker – don’t forget that British monarchs and other royal families around the world have driven them for decades – and a modern Daimler should recognise that.

“I think the new Daimler does the job perfectly. It’s a beautiful, fast and quite dramatic car but also deeply authentic. The level of craftsmanship that has gone into every area is superb. Our woods and leathers are of the highest quality, right down to the beautiful Boxwood inlays that sit in the veneers.”

It is this level of quality and attention to detail that makes the new Daimler such a unique proposition.

The Interior

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