July 27, 2005 Samsung Electronics is the world’s most valuable consumer electronics brand and the future looks incredibly bright for the Korean manufacturer, having recently overtaken Sony as the number one consumer electronics brand in the prestigious Business Week/Interbrand “Best Global Brands” report. In the five years since the annual ranking of the 100 largest global brands was first produced five years ago, no other global brand has risen as much in brand value -- 186%, to $14.9 billion, by the end of 2004. What’s this got to do with a new mobile phone? Everything! Samsung has recognised the opportunity to leverage off the universal recognition offered by being a leading player in handset production as the world adopts the mobile phone and it has hitched its star to the inevitable rise of the convergence device. Samsung’s latest offering which went on sale in Korea yesterday is arguably the most advanced phone in the world at this point in time, and the world’s 14th largest company is posturing quite clearly that it will continue at the forefront. This latest satellite DMB phone with a unique “slide and rotate” form factor. Samsung’s B200, which was first unveiled at MIPTV/MILIA in Cannes, France last April, is the most recent addition to its growing line-up of satellite DMB phones.