July 23, 2005 The Live8 concerts of July 2 will forever mark the beginning of interdependence consciousness and hopefully we will develop a more civilized world based on what was crystalised by the event. More than a million people attended concerts across four continents to demand that the Group of Eight (G8) wealthy nations cancel the debts of poor African countries and boost aid at a summit in Scotland. Many records were set as people across the globe joined in a way we haven’t seen before but one which we feel compelled to acknowledge from a sheer technological viewpoint was that of the London-based Mobile Interactive Group (MIG) which set a new world record and a benchmark for efficiency by enabling the biggest ever text lottery of its kind in history. The lottery received 2,060,285 responses and has been officially recognised by Guinness World Records. At the peak time during the Live 8 lottery, MIG was receiving 611 SMS messages per second through its gateway.
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