The intelligent, multiple-play lottery ticket

July 5 2005 The ability to embed intelligence in a credit card has long been worthwhile, but thanks to Moore’s Law, we’re set to see the rise of some very intelligent extended-play scratchcards, lottery tickets, casino games and disposable credit-card-sized promotional games. Electronic Game Card Inc. (EGC) is a listed US corporation that has developed a unique pocket sized multi-play digital game platform with applications far broader than the logical "instant" lottery or disposable versions of slot machines and casino games. The battery-operated credit-card sized devices can be programmed for just about any purpose, including in-store floor-traffic generation, customer retention, driving incremental sales, creating membership benefits, generating product trials, brand building, building a database of qualified leads and driving online traffic. But while the prospects are bright for the electronic game card in the world of general commerce, it is the product’s disposable slot machine guise that is most likely to score immediate success.

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