Mitsubishi Concept E-boost Wins 2005 Idea Gold Award

July 4, 2005 Mitsubishi Motors North America (MMNA) has picked up a Gold 2005 Industrial Design Excellence Awards (IDEA) gong for its E-boost concept vehicle. The Gold Award was given in the category of Design Explorations. Presented for the last 25 years by the Industrial Design Society of America (IDSA), this year's IDEA competition is prominently featured on the cover of BusinessWeek and on businessweek.com web site with more images, additional information and an interactive slide show. The Mitsubishi E-boost concept car introduces a new direction for sports car design, demonstrating the possibilities for expanded performance hybrid systems of the future. E-boost combines the look and performance of an exotic car with sport-coupe fuel efficiency. Many of the design innovations in the E-boost are found in its mechanics with the electric motor also doubling as a performance-enhancing device. The car's evocative appearance and soft, athletic lines are a unique departure from the current automotive trend toward heavy, sharp, boxy forms. The exterior color features a specially developed pigment that appears to glow from within to create the effect of molten metal, while the interior styling is forward thinking with a clean, uncluttered instrument panel centered around an LCD screen.

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