The first self-playing digital audio book

July 2, 2005 The first self-playing digital audio book was announced this week, and although there was no huge fanfare, the moment was a significant one as it’s the first time that electronic media of any form has been sold complete with the player. FindawayWorld is developing a range of digital audio consumer products and the first product to market is the Playawaywhich will be sold pre-loaded with premier content from leading publishers and authors. Designed in conjunction with IDEO, one of the industry's leading product innovation and design firms, Playaway can be expected to take an immediate chunk of the audio book market as it offers the ability to go straight from the shelves to your ears without the need for downloading or another audio player as it is entirely self-contained. Playaway is expected to announce an array of licensing deals with content creators, publishers and authors in the near future.

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