July 1, 2005 – Some interesting new speakers from KEF seem to offer an ideal solution for someone who wants their audio system to stand out through its sound rather than its looks. For a home theatre to transform movies into an immersive viewer experience, all of its highly variable elements must converge to seamlessly engage the senses. In-ceiling speaks are less visually intrusive, but as most of them point straight down, they are challenged at delivering sound directly at the audience. KEF’s new Ci 3-80QT motorized loudspeaker overcomes this by tilting the entire driver array down from the ceiling and toward seats, and it does this automatically when the system is activated. Accordingly, the speakers envelope the audience with realistic movie sound while the design maintains the utmost decorative subtlety.