TAG Heuer’s “Diamond Fiction” watch bracelet


June 26, 2005

June 27, 2005 TAG Heuer’s latest creation, the “Diamond Fiction” watch bracelet was recently shown for the first time by the elite brand’s latest Ambassador, Hollywood star Uma Therman. With TAG Heuer’s 2005/2006 Year of Diamonds theme, a stunning ladies watches collection was shown but the “Diamond Fiction” stole the show. It looks like a bracelet of red satin positively dripping with Top Wesselton diamonds (879 to be exact) but when you press a button on the side, some of the diamonds change colour to red offering the time in a digital display. Only three single and exclusive timepieces will be created at the TAG Heuer workshop at the Chaux-de-Fonds with a value of EU100 000 euro each.

TAG Heuer describes the Diamond Fiction as “an assertively feminine timepiece for women of uncommon poise and confidence, for whom glamour is a passion, luxury of the essence, and indulgence an absolute necessity” so we can see why they trotted out the lovely Uma to showcase the magnificent and exclusive timepiece. The Diamond Fiction’s unique shape is set with 879 Top Wesselton (5.8 carats), full cut, VS/SI (1.1mm) diamonds. Some (54) of the diamonds (3.8 carats) hide LEDs (Light Emitting Diodes) that display the time in glowing red.

This startlingly chic deluxe diamond digital masterpiece is classic TAG Heuer, reminiscent of some of the prestigious brand’s most distinctive creations and marking the return to audacious form and provocative style.

Superstar Thurman is the latest Global Brand Ambassador for TAG Heuer joining golfers Tiger Woods and Ian Poulter, F1 racers Juan Pablo Montoya and Kimi Raïkkönen, tennis star Maria Sharapova and actor Brad Pitt.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, (Australia's largest Telco), (Australia's largest employment site),,, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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