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British Telecom launches World's first combined fixed and mobile phone

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June 15, 2005

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June 16, 2005 British Telecom (BT) launched the world's first combined fixed and mobile phone service - the new service is to be call "BT Fusion" and is somewhat of a milestone in the ongoing telecommunications revolution. BT Fusion works just like a mobile phone when you are out and about, but switches automatically and seamlessly onto a BT Broadband line when you get home. That means you get all the convenience and all the features of a mobile phone but with fixed lines prices and quality. BT Fusion will offer savings by allowing calls to UK landline numbers to be charged at BT landline rates of 5.5p for up to an hour for all off-peak calls and 3p a minute at peak times.

For example, a BT Fusion 10-minute off-peak rate mobile call from home will cost up to 95 per cent less than the same call using a typical mobile competitor package.

Calls over broadband in the home means customers can make a mobile call but with the quality of a fixed-line and worry less about the signal being lost or dropping out. A recent survey of BT Broadband customers revealed that as many as 19 per cent had experienced problems with mobile coverage in the home.

It is all made possible by a special access point installed in the home -- called the BT Hub -- which uses Bluetooth wireless technology to switch the BT Fusion handset seamlessly to the broadband line -- even in mid-call.

The BT hub also works as a wireless (Wi-Fi) router -- allowing the user to connect up PCs, laptops, games consoles and printers wirelessly around the home.

Ian Livingston, CEO for BT Retail, said: "We promised to launch the world's first seamless combined fixed and mobile service and now we're doing it. The service will transform the communications landscape and bring excellent value to customers.

"For the first time customers will be able to get the best of both worlds in one service -- combining the convenience and features of a mobile with fixed line prices and quality."

"The cornerstone of this strategy is BT Broadband which can be wirelessly enabled -- to link up everything from your laptop, PC, games console to your home security system -- and now your mobile."

"We know that many of our customers enjoy the convenience of their mobile phones when they're out and about -- but switch to using a landline phone when they arrive back home to save money or because they have little or no mobile coverage.

"We're now delivering a world-first service that allows our customers to benefit from BT's great value landline rates with guaranteed coverage at home. You can even set the handset to work at more than one location.

"The launch of BT Fusion will start with approximately 400 early adopter customers, with the service being widely available for delivery in September. Customers who want to sign up for BT Fusion ready for full roll-out can register their interest at www.bt.com/btfusion.

"BT is taking a world lead in pushing forward fixed-mobile convergence and BT Fusion will form a significant part of our growth plans."

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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