Ferrari FXX turns client-collectors into genuine Ferrari Test Drivers

Article Summary

June 16, 2005 The name Ferrari is almost synonymous with genius in an automotive sense. We have seen the marque pioneer many technical innovations on the racetrack and the road, and the Ferrari tacticians for Messrs Schumacher and Barrichello have constantly astounded us over recent years with the audacity and sheer genius (there’s that word again) of their moves. Now the company gets genius points in a technological and a marketing sense for the truly innovative technical collaboration programme around the FXX prototype aimed at its most dedicated and passionate clients. The 800 horsepower FXX is the most advanced GT ever created at Maranello and its mission is to involve Ferrari’s most valued Clients as genuine Prancing Horse Test Drivers in their own right. The wealth of data and experience gathered in the course of this very special programme will be exceptionally important. Every Client who signs up for the FXX project by purchasing one of the estimated 20 or so cars being built, will actually be joining Team Ferrari, and will have his driving experiences at the wheel of this new car monitored directly by the Prancing Horse’s technicians and specialists. The FXX and the relative package cost a total of 1.5 million euro (excluding taxes) and applications to join the programme are being evaluated by a special in-house committee.

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